The Why Behind It
Hi, I’m Preston, the owner of GetClicks Marketing.
GetClicks is far from my first business.
From a young age, I was drawn to entrepreneurship—I just loved building.
Anything that sparked my imagination, I tried to create with whatever was available.
As a kid, that meant using household waste—cans, string, boxes, and a ton of packing tape.
There wasn’t anything you could tell me I couldn’t build.
Cars, airplanes, hotels for my action figures… if I had enough materials, I’d even build a fort for me and my brother.
But as technology advanced, so did my interests.
I shifted my focus to the digital realm.
By about age 10, I was building websites—though I had no direction or guidance.
What started as a fun hobby eventually turned into a desire to monetize.
But back in my teenage years, online entrepreneurship content was scarce.
There were plenty of “gurus” (I grew up in the Tai Lopez era).
But practical, step-by-step advice?
That was like winning the lottery.
As a result, I spent most of my teenage years just building things for fun.
I’d launch websites, but they’d go nowhere—because I had no idea how to generate traffic, let alone monetize.
During my community college years, I worked several jobs, but like many of you,
I quickly realized the 9-to-5 life wasn’t for me, 40 more years of this no, thank you.
There are few things in life I hate more than being told what to do.
After struggling through school (it took me well over three years to get an associate’s degree—did I mention I wasn’t a fan of school either?), I decided not to continue on for a bachelor’s.
That would have taken me at least another four years, and by then, I knew I wanted to go all-in on entrepreneurship.
Gaining *some* knowledge of traffic and monetization over these years, I took my first serious shot at business.
Without much knowledge of app development—only websites—I dove headfirst into the mobile app space, thinking I could figure it out along the way.
That optimism quickly turned into a multi-year struggle.
The first year was spent building, the second trying to keep it afloat.
But despite my efforts, it was a total flop.
The costs to maintain and grow the business far exceeded what I was bringing in.
Add to that freelancers who didn’t deliver, hosting, technical issues, and even getting flagged by the App Store, and it became clear the writing was on the wall.
No amount of effort was going to save it—I had to move on.
So, I pulled the plug.
Some of you may be in a similar situation right now.
You’ve invested significant time and money into a business, but deep down, you know it’s not working.
You’re reluctant to let go because of the effort you’ve put in.
Trust me—do it.
Your future self will thank you, and you’ll likely be further ahead because of the decision you make today.
After that business, I discovered the world of SMMA’s (Social Media Marketing Agencies) on YouTube—where it was marketed as virtually impossible to lose money.
Trying to learn from my past mistakes and avoid starting another costly business, I shifted to consulting in the app space, helping others avoid the costly mistakes I had made.
While profitable (and nowhere near as expensive as running an app business), it quickly felt too much like a job—trading time for money, building other people’s ideas instead of my own.
That’s not why I became an entrepreneur.
So, before I built up a client base that would lock me into that path, I shut everything down, exited the app space entirely, and started fresh.
This time, I took everything I had learned—both through experience and research—and reverse-engineered my next business.
That’s what led to GetClicks.
I built it around my strengths and passions, particularly my love for researching and understanding marketing—how companies grow, how they use customer psychology, and how they apply strategies that actually work.
At the same time, I recognized the major problems in the marketing space (as discussed above) and structured GetClicks to fix them—so that others wouldn’t feel as lost as I did in my early years.
P.S.
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